Business Values Assessment


Define Core Values for Business

Defining core values is important to the overall success of your business. At Visions to Excellence, we help leaders identify what your core values are today and what you want them to be. The guiding principles of a company, core values are what support the vision and shape the culture of an organization. Values are the light guiding each financial, marketing, product, service, and employee decision. They are the cornerstone of identity and brand. Creating business values requires insight into what drives everything you do: your vision, mission, and philosophy.

The Three Key Components of Corporate Core Values


A business vision statement looks ahead into the aspirational future. While the vision is often confused with your mission, you can determine what the vision is clearly because it’s aspirational – and it should be audacious.


Your mission is what you get up every day to accomplish at the office. It helps to keep you pointed in the right direction and keeps you on-purpose. When memorialized in writing, the mission tells customers and employees why you exist and it strengthens your brand and identity - internally and externally.


An organization’s philosophy outlines the basic beliefs that people in the business are expected to hold and be guided by, especially how people should perform and conduct themselves. Your philosophy will guide your employees at critical, decision-making crossroads.

Let us help you identify your core values and make them actionable