Each of us has our own set of values. Whether we take the time to forge them or inherit them from our upbringing, our core values guide us through life. Values are an inherent piece of our moral compass. Frequently, how we feel about an interaction is based on whether our values were upheld or violated.
Likewise, each business has its own set of values; just like your personal values, your business values exist whether or not you take the time to thoughtfully create them. Our business consultants sometimes find that business owners are surprised to be asked about their company values. It is not uncommon for a professional to learn that their company vision is in direct conflict with their personal values.
One of our services is a full analysis of your company’s vision and mission statement. It is essential that your mission statement and vision accurately reflect both your brand’s promise and your personal values. This process makes for a more cohesive business model, happier employees, and happier, more satisfied clients.