Who says women cannot be business owners?
Just look at Kendra Scott, Tory Burch, and Estée Lauder to name a few. These women entrepreneurs did not let the glass ceiling affect their goal of owning a business. According to CNBC, “the loan approval rates for women-owned companies are 15 percent to 20 percent lower than they are for their male-owned counterparts.” Even though it is tougher for women, it is not impossible. Women can also bring great value to business.
- Men are not the only ones that can own a business; women are just as qualified. Women carry different value and different ideas into the workplace.
- Women are better able to pick up on emotional and social cues than men are. They can interact with their customers by picking up on different cues that customers might give them.
- Women are great mentors to their customers and to their employees. They like to help their employees and treat them in the best way they can.
- In today’s society, it is important for business owners to use social media. Women are more likely to have and understand how to be successful using the social media platform. Using social media allows business owners to connect with the younger generation who are usually on every social media platform there is.
It is important to show that women have value. Women and men bring totally different values into a business. Women are nurturing, pick up on different cues, and great mentors. Men are usually just straight to the point. With all of the entry barriers put into place for women wanting to enter the business world, we need to show them their value.
Ladies, if you want to accomplish your goal, just set your mind to it and do not give up! You are full of value and can bring great things to your company.
