Your Biggest Dead Asset: TIME

time management

An Asset should grow and flourish under your care. Time does neither – Yet time is your greatest asset. Lack of time is the greatest source of overwhelm! Change the value of this asset with Time Management.

We all have the same 24 hours, 1,440 minutes and 86,400 seconds in a day. How we use this asset is really the question.

How do you use your time? According to Andrew Van Dam and Eric Morath,  Average Americans are spending their time:

  • Sleep 8.8 hours
  • Eating/ prep/clean 2+
  • Commuting 3.32 hours
  • Working 8 hours 8 minutes
  • Family/ 1.5 hours

Spend More Time Working

Spending more time working is often the chosen solution to reduce the feeling of time overwhelm. THAT IS NOT THE ANSWER!

Practice getting real about time and how you choose to spent it. Having a feeling of overwhelm around time is all too common, and you may be tempted to say, “I don’t have the time to do that!”

So the next common tactic in the quest to reduce overwhelm is  to use multi-tasking as a solution. Multitasking is one of the tricks used to not waste our Time asset.

When we do a great job, we receive increased responsibility because we are that good. These new responsibilities will come with the need to learn to do more with less time. The time overwhelm cycle is now reinforced and multi-tasking is part of the daily landscape.

The Myth Of Multi-Tasking

ONLY 2% of the population is actually good at multi-tasking.

In reality, according to Lisa Quast, Multi-tasking reduces productivity by 40% for the rest of us.

Solution to the Multi-task RUT

  • Get real about the time available
  • Create a plan with time oriented milestones
  • Block the time available for the task to achieve the milestone
  • Focus on one task at a time

Many of our high-level coaching clients have found this exercise to be extremely enlightening, and we think you will, too.

Time management: practice being responsible for your choices with your time and look for areas where you can create more freedom to do the things that support you in achieving your ultimate goals.


Andrew Van Dam and Eric Morath Wall Street Journal

Lisa Quast Forbes